Hollywood Gothique

Blumhouse of Horrors

One-Shot Wonder Deserved a Repeat Performance

Hollywood Gothique Says:

This one-year-only attraction offered an early example of an immersive experience with character interaction and dramatic vignettes in addition to jump-scares, creating an extensive and elaborate hybrid of haunted house and theatre . Followed by a bar with live entertainment where guests could decompress after their ghostly encounters, the result went far beyond typical haunted houses of the time.

Despite an inauspicious debut, the Blumhouse of Horrors quickly transformed itself into one of the best Halloween Haunts in Los Angeles by the end of its one and only season in 2012. It was an early example of a lengthy, immersive experience with more character interaction than most haunted houses – a template later put to use by the Winchester Mystery House.

Blumhouse of Horrors History

Blumhouse of Horrors artworkIn 2012, Hollywood producer Jason Blum opened a new Halloween event in Los Angeles, named after his company Blumhouse Productions, which has produced Paranormal Activity, Insidious, and Sinister. Set in the old Variety Arts Theatre in downtown Los Angeles, the Blumhouse of Horrors was based on the back story of a magician’s assistant who literally disappeared on stage in the 1930s, never to be seen again, after which the theatre closed. With a 25-person behind-the-scenes crew, the Halloween haunted cost several hundred thousand dollars to produce.

The show gave ticket holders one of eight “arrival times,” set at 15-minute intervals, which helped to avoid crowed lines and also allowed guest to move through the attraction in small groups, pausing at various points to view scenes played out by live actors. Visitors wove their way through the venerable building from top to bottom, encountering scares provided by a cast of 50 actors.

The show got off to shaky start: the first walk-through on press night was so underwhelming that we thought the ominous interior of Variety Arts Theatre would have been far scarier if simply left vacant. However, Blumhouse of Horrors soon hit its stride, forcing us to reconsider our initial reaction and recognize it as one of our favorites of the year.

Unfortunately, The Blumhouse of Horrors, as such, was a one-season effort. It was replaced the following year by a different Blumhouse attraction.

Purge: Fear the Night & Anarchy

For Halloween 2013, Blumhouse presented an all-new show in the downtown Variety Arts Theatre: The Purge: Fear the Night, based on the live-action film The Purge (which was, not coincidentally, made by Blumhouse Productions). As in the film, the premise of the haunt was that, one night a year, all criminal activity is legal, leading to widespread mayhem in the streets. On screen, The Purge stuck to a narrow focus, on a single household; anticipating the sequel, The Purge: Anarchy, the Halloween walk-through version opened up the story, suggesting an entire city under siege.

As with the Blumhouse of Horrors, The Purge: Fear the Night offered a lengthy tour of the Variety Arts Building, filled with dramatic vignettes, but there was an even more interactive component, sweeping the audience up into the action, as visitors are taken hostage by rebels on “Purge” night.

As entertaining as The Purge: Fear the Night was, its connection to Halloween was tenuous at best. Apparently realizing this, in 2014, Blumhouse presented The Purge: Breakout, which opened in Los Angeles early during the summer, tying in with the release of The Purge: Anarchy on the big screen. The attraction then toured the country before returning for a one-month run in October. Little effort was made to sell the new Purge attraction as a Halloween event.

Since then, Blumhouse has produced no more live Halloween events in Los Angeles.

Blumhouse of Horrors Photo Gallery